The Preestablished Harmony of Pop

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Theodor Adorno, a member of the Frankfurt school, analysed pop music from the perspective of Critical Theory in his 1941 essay “On Popular Music”. Among his many reflections on the subject (of varying worth), he considered the reason for the hold of popular music on the masses. Part of his answer was the following:

The frame of mind to which popular music originally appealed, on which it feeds, and which it perpetually reinforces, is simultaneously one of distraction and inattention. Listeners are distracted from the demands of reality by entertainment which does not demand attention either.

The notion of distraction can be properly understood only within its social setting and not in self-subsistent terms of individual psychology. Distraction is bound to the present mode of production, to the rationalized and mechanized process of labor to which, directly or indirectly, masses are subject. This mode of production, which engenders fears and anxiety about unemployment, loss of income, war, has its “non-productive” correlate in entertainment; that is, relaxation which does not involve the effort of concentration at all. People want to have fun. A fully concentrated and conscious experience of art is possible only to those whose lives do not put such a strain on them that in their spare time they want relief from both boredom and effort simultaneously. The whole sphere of cheap commercial entertainment reflects this dual desire. It induces relaxation because it is patterned and pre-digested. Its being patterned and pre-digested serves within the psychological household of the masses to spare them the effort of that participation (even in listening or observation) without which there can be no receptivity to art. On the other hand, the stimuli they provide permit an escape from the boredom of mechanized labor.

The promoters of commercialized entertainment exonerate themselves by referring to the fact that they are giving the masses what they want. This is an ideology appropriate to commercial purposes: the less the mass discriminates, the greater the possibility of selling cultural commodities indiscriminately. Yet this ideology of vested interest cannot be dismissed so easily. It is not possible completely to deny that mass consciousness can be molded by the operative agencies only because the masses “want this stuff.”

But why do they want this stuff? In our present society the masses themselves are kneaded by the same mode of production as the arti-craft material foisted upon them. The customers of musical entertainment are themselves objects or, indeed, products of the same mechanisms which determine the production of popular music. Their spare time serves only to reproduce their working capacity. It is a means instead of an end. The power of the process of production extends over the time intervals which on the surface appear to be “free”. They want standardized goods and pseudo-individualization, because their leisure is an escape from work and at the same time is molded after those psychological attitudes to which their workaday world exclusively habituates them. Popular music is for the masses a perpetual bus man’s holiday. Thus, there is justification for speaking of a preestablished harmony today between production and consumption of popular music. The people clamor for what they are going to get anyhow.