Here’s a quote that Andrew Sullivan originally picked up from a story about Christian rock in the 1990s:

“Despite all the affected teenage rebellion, I continued to call myself a Christian into my early twenties. When I finally stopped, it wasn’t because being a believer made me uncool or outdated or freakish. It was because being a Christian no longer meant anything. It was a label to slap on my Facebook page, next to my music preferences. The gospel became just another product someone was trying to sell me, and a paltry one at that because the church isn’t Viacom: it doesn’t have a Department of Brand Strategy and Planning. Staying relevant in late consumer capitalism requires highly sophisticated resources and the willingness to tailor your values to whatever your audience wants. In trying to compete in this market, the church has forfeited the one advantage it had in the game to attract disillusioned youth: authenticity.”

The original article is worth a read in its entirety. It contrasts Christian acts in the 1990s and early 2000s who became increasingly vague about their spirituality (ahem, Lifehouse) with secular mainstream acts who became increasingly concerned with writing songs about God. (End note: No prizes for guessing why I called this post “Potter-Bait” by the way.)