Tim Keller's Vision

Here’s a great excerpt from an interview with Tim Keller by the managing editor of First Things, Anthony Sacramone:

I found that if you define megachurch as anything over two thousand people, then yes, then we are. But here’s four ways in which we’re not a megachurch, or we don’t do things people associate with megachurches. One is, we do no advertising or publicity of any sort, except I’m trying to get the book out there so people read it and have their lives changed by it, but Redeemer’s never advertised or publicized. And the reason is, if a person walks in off the street just because they’ve heard about Redeemer through advertising, and they have questions or they want to get involved, there’s almost no way to do it unless you have all kinds of complicated programs, places where they can go. But if they come with a friend who already goes there, their questions are answered naturally, the next steps happen organically, the connections they want to make happen naturally . . . We do not want a crowd of spectators. We want a community.

Secondly, we do almost no technology. We don’t have laser-light shows, we don’t have Jumbotrons, we don’t have overheard projectors, we don’t have screens. We don’t have anything like that. Thirdly, we have a lot of classical music, chamber music—we are not hip at all. We don’t go out of our way to be hip.

I bring this quote up because it’s apparent that Keller’s Presbyterian megachurch in New York City goes against the grain. I mean come on – no advertising or technology! What church consultant in the world would recommend that?

Oh wait, they all will once the word gets out that Keller’s packing down the numbers.